Oreo
Stuf Inside
We teamed up with The Martin Agency to create a fun and engaging Augmented Reality sweepstakes celebrating “The Stuf Inside” Oreo cookies.
We were given the challenge to create a playful and innovative AR experience with the Oreo cookie at the center of it all. With an Oreo cookie in hand, anyone could scan their cookie to unlock a virtual Oreo. Users then swiped to reveal the “Stuf Inside” to see if they won the prize of the day. The prizes ranged from a Jeep Wrangle to a Roomba, with a different prize every day!
Client : Mondelez International
Partner : The Martin Agency
A Lesson I Learned : The challenge I often face is creating project plans for projects that have never been done before, and this was one no exception! We set out to create a web-based sweepstakes experience using AR which was (and is) still an emerging technology. It was key to have a Discovery Phase to create prototypes, and subsequently set expectations with the client of the different unknowns that we may encounter throughout the project.
