NIKE AF1
SNAP LENS
As a part of the Nike Air Force 1 Holiday 2018 campaign, we teamed up with Nike to create an augmented reality experience that transported the user into a gritty ‘Nikeverse’ with the AF1 at the center of it all.
The world lens allowed users to walk into a Nike logo-shaped portal and into a street-inspired world where the new All Black Nike AF1 was unveiled. Alternatively the face lens allowed the user to play and interact with the branding in a unique way.
Client : Nike
Agency : North Kingdom
